What is Web Analytics?
Web analytics is defined as the "measurement, collection, analysis and reporting of web browsing data for purposes of understanding and optimizing web usage" [sic] Wikipedia. It's important to realize that analytics are not only used to measure traffic on your website but are also used to help you understand how users interact with your site and ultimately improve the site's effectiveness.
Decentral Digital can help you to start web analytics tracking and generation of weekly traffic reports to help your business make crucial marketing decisions and be fully informed of the performance of your site in a commercial context.
Why do I need it?
Because you want to start earning more!
Because you're tired of getting the same old results!
Here's some of the questions we can help answer
Where is the money coming from?
What path do your buyers take to purchase/convert?
Where are buyers getting stuck during the checkout process?
We can answer all of these and more
All implementations of Google Analytics need the following:
|Tracking code setup - Google Analytics or Google Tag Manager|
|Custom event setup to track significant visitor events which are not tracked automatically by Google Analytics|
|Create ‘funnels for goals’|
|Basic set of custom alerts|
|10% weekly increase/decrease in visits|
|10% weekly increase/decrease in conversion rate and/or value for each goal|
|10% weekly increase/decrease in Ecommerce revenue|
Create three views for each property
|Raw View: no view settings or filters applied at all (also serves as backup)|
|Test View: use this view to test settings, filters, and goals before applying them to your working view(s)|
|Working View: this view should have basic settings and filters applied.|
Access Rights setup
|Setup appropriate user and access rights for your organization|
|Access Rights: Manage Users, Edit, Collaborate, Read & Analyze|
|Access rights can be applied at all levels of the account structure: Account, Property, View|
If your Google Analytics implementation doesn't have these things you're falling behind your competitors.
Supercharge your Google Analytics!
Additionally, depending on your business type you may need:
|Measure the number of transactions and revenue that your website generates and how this connects with the other Analytics data|
Enhanced Ecommerce Tracking
|A typical enhanced ecommerce implementation will measure product impressions, and any of the following actions:|
|Clicks on a product link|
|Viewing product details|
|Impressions and clicks of internal promotions|
|Adding / removing a product from a shopping cart|
|Initiating the checkout process for a product|
|Purchases and refunds|
|Sites like blogs or single page sites in which most interaction is on one page will show a higher than normal bounce rate|
|Adjust tracking to account for this blog-specific difference|
Google Content Experiments
|"AB Testing" can be acheived on your website using content experiments|
|Serve different content to different users while Google monitors the experiment and chooses the winning (read: most effective) content|
Improve your website's effectiveness by tracking web analytics.