What is Web Analytics?

Web analytics is defined as the "measurement, collection, analysis and reporting of web browsing data for purposes of understanding and optimizing web usage" [sic] Wikipedia. It's important to realize that analytics are not only used to measure traffic on your website but are also used to help you understand how users interact with your site and ultimately improve the site's effectiveness.

Decentral Digital can help you to start web analytics tracking and generation of weekly traffic reports to help your business make crucial marketing decisions and be fully informed of the performance of your site in a commercial context.

Why do I need it?

Because you want to start earning more!
Because you're tired of getting the same old results!

Did you know that the vast majority of websites may have Google Analytics installed but are still failing to track visitor data in a way that matters?

Here's some of the questions we can help answer

Where is the money coming from?

What path do your buyers take to purchase/convert?

Where are buyers getting stuck during the checkout process?

We can answer all of these and more

We're passionate about helping small businesses to implement Google Analytics tracking at an advanced level so they can quantify website engagement and track the performance of marketing efforts like the big companies do.

All implementations of Google Analytics need the following:

On-site setup
Tracking code setup - Google Analytics or Google Tag Manager
Custom event setup to track significant visitor events which are not tracked automatically by Google Analytics
Template goals
Custom goals
Create ‘funnels for goals’
Custom Alerts
Basic set of custom alerts
10% weekly increase/decrease in visits
10% weekly increase/decrease in conversion rate and/or value for each goal
10% weekly increase/decrease in Ecommerce revenue
Create three views for each property
Raw View: no view settings or filters applied at all (also serves as backup)
Test View: use this view to test settings, filters, and goals before applying them to your working view(s)
Working View: this view should have basic settings and filters applied.
Access Rights setup
Setup appropriate user and access rights for your organization
Access Rights: Manage Users, Edit, Collaborate, Read & Analyze
Access rights can be applied at all levels of the account structure: Account, Property, View

If your Google Analytics implementation doesn't have these things you're falling behind your competitors.

Supercharge your Google Analytics!


*one time payment

Additionally, depending on your business type you may need:

Ecommerce Tracking
Measure the number of transactions and revenue that your website generates and how this connects with the other Analytics data
Add JavaScript to your site that sends Google Analytics the transaction and product data
Enhanced Ecommerce Tracking
A typical enhanced ecommerce implementation will measure product impressions, and any of the following actions:
Clicks on a product link
Viewing product details
Impressions and clicks of internal promotions
Adding / removing a product from a shopping cart
Initiating the checkout process for a product
Purchases and refunds
Add JavaScript to your site that sends Google Analytics the impression, product, promotion and action data
Blog Metrics
Sites like blogs or single page sites in which most interaction is on one page will show a higher than normal bounce rate
Adjust tracking to account for this blog-specific difference
Google Content Experiments
"AB Testing" can be acheived on your website using content experiments
Serve different content to different users while Google monitors the experiment and chooses the winning (read: most effective) content

Improve your website's effectiveness by tracking web analytics.

What our clients are saying...

  • Exceptional

    Working with Decentral Digital has completely transformed my online brand. Now most of our leads come from our website...

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  • Helpful

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  • A Force

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Enough about us, let's talk about you!